Senior/Product Marketing Manager

San Francisco or Denver preferred (remote eligible)


Are you an experienced Product Marketer who wants an opportunity to build a world-class PMM function from the ground up? Do you have strong beliefs around what good marketing is and how it should be done? Have you been waiting for that perfect opportunity to make your mark early at a company overflowing with potential?

Then this job is for you!

Software is taking over the world. While technology can bring immense value to companies, there is no good way to manage the plethora of known or unknown software applications being used across teams and departments. 

This massive software sprawl has created a very real problem for finance and IT teams who need to identify unapproved solutions, manage contracts and user licenses, track and reduce software costs, and leverage usage data to drive software adoption.

Enter Cleanshelf - the leading Enterprise SaaS Management platform hyper-focused on bringing clear and immediate value to companies inundated with software. We benefit from being a first-mover into a large, untapped market with a growing base of happy customers. This means we are primed for growth, and marketing will lead the charge to capture large swaths of a brand new, untouched category. 

Which is why you are here! We are looking for an experienced marketer with an eye for quality and a drive for velocity. This is a critical role that will work across the organization’s most senior levels and directly impact its future. We are a quickly growing marketing team of five and actively building to support future growth.

Excited? We certainly hope so! If this sounds like a good fit for you, let’s talk. :)

Key responsibilities:

  • Work with the VP of Marketing to build a strategic messaging framework that will be used as guidance throughout the company.
  • Serve as a key stakeholder, critical subject matter expert, and leader of the Product Marketing strategy.
  • Define our target personas and ICP
  • Work with the Sales and Product teams to develop a comprehensive toolkit for sales enablement.
  • Work closely with the Product Team to execute GTM needs for new products and features.
  • Perform regular customer interviews to gather both quantitative and qualitative feedback and insights
  • Gather and maintain competitive intelligence to steer product roadmap and guide sales team efforts
  • Act as a leader of overall strategy within the Marketing team and beyond

First Project/Priority:

  1. Refine and organize Salesforce
  2. Define our funnel and stages
  3. Launch nurture and drip campaigns
  4. Create our integrated campaign strategy
  5. Establish the foundations of a successful ABM program
  6. Install lead qualification, tracking, scoring, routing, etc.

Key relationships:

  • VP of Marketing
  • Director of Demand Generation
  • Digital Marketing Manager
  • Sr. Marketing Manager  - Content & Events
  • Digital Content Manager
  • VP of Sales
  • SDR Team + SDR Manager
  • Director of Sales
  • Product Team

Key Competencies:

  • 3+ years of Product Marketing Experience at a B2B SaaS company
  • Strong communication, analytical, and project management skills.
  • Excellent interpersonal skills with experience leading cross-functional teams and interacting with technical, non-technical, professional, and executive levels.
  • Experience creating go-to-market positioning and strategies in software.
  • Ability to craft compelling stories, collateral, and tools around technology products and services for both business and technical buyers.
  • Technically savvy and intellectually curious about new technologies and how they work/enable customer solutions.
  • Analytical, detail-oriented nature. Help us continuously measure, optimize, and improve our results through full-funnel insights.
  • A leader and subject matter expert that owns and drives the success of the Product Marketing function.
  • A strategist who can collaborate across teams at a senior level to drive key business outcomes, in tandem with building a tactical roadmap and execute reliably against it.
  • Entrepreneurial, self-motivator who isn't afraid to roll up your sleeves and solve problems, as well as determining your deadlines, benchmarks, and goals.
  • Experience marketing to enterprise segment a plus
  • Team building and/or management a plus
  • Experience working closely with SDR/BDR team a plus
  • College graduate with B.A./B.S. degree preferred but not required
  • Experience with ABM marketing & sales model a plus
  • MBA a plus


  • Team enhancer
  • A builder
  • Empathetic and pragmatic
  • Excellent communicator
  • Data-driven / analytical
  • Highly-motivated
  • Curious and inquisitive
  • Creative
  • Self-starter
  • Problem solver