February 28, 2017

When CMO spends more on software than CIO: How can CFO rein in the costs of marketing software

A recent Gartner survey among CMOs showed that marketing budgets increased to 12 percent of company revenue in 2016. The same survey reveals the CMOs' Marketing Technology Spend Could Exceed CIOs' Technology Spend in 2017. IDC predicts CMOs will spend over $32BN on marketing technology in 2018.

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