3 Key Technology Trends Shaping SaaS
Last week, Cleanshelf’s CEO, Dusan Omercevic, attended the GP Bullhound Summit, a private affair for 150 of the most impactful CEOs and founders in the technology industry.
This invite-only event was set in Marbella, Spain with a brilliant agenda to share experience, inspire fresh thinking and spark debate about the exciting technology trends.
As attendees - the creators of today's digital world - intensely discussed various different ideas (critical developments in the industry, the financial applications, and leading app developments among others), a breakthrough thought emerged. Three topics are dominating the discourse - and they will without a doubt change the SaaS world as we know it.
1. AI will disrupt SaaS.
We have written before how AI and emerging technologies will double the world’s productivity in the next 5 years. The discussions at the Summit confirmed this prognosis. What is more, Artificial Intelligence will be intertwined with nearly everything in the near future. AI augmentation and automation technologies are already positively affecting efficiency improvements by accelerating their day-to-day operations. Backed by enormous amounts of data that is presented in easily understandable forms, the decisions can be made faster and with greater confidence. We can expect innovative companies to take AI in SaaS even further - from offering insightful customer personalization, advanced SaaS automatization, and helping with smart predictions.
Johan Nylander and Elsa Hu discussing state of technology in China
2. Mobile devices are king.
SaaS businesses need to have a mobile strategy in place if they want to stay relevant. The mobile devices market has shifted lives of the humankind immensely in the last decade and is still on the rise - Gartner is projecting global mobile device sales to reach 1.8 billion in 2019. If mobile was reserved for checking email and answering the occasional Slack when on-the-go, the improved performance of pocket-friendly gadgets consequently means people can now confidently choose their preferred device without compromising the user experience. Mobile first, cloud first mentality is what what offers a more compelling service throughout. It gives customers a true “anytime, anywhere” experience they seek.
Sir Martin Sorrell explaining the key to success
3. Going global equals finding growth.
Market globalization invites new opportunities for companies to increase brand awareness and ramp up the revenue. The key for being successful worldwide is to build integrated services and solutions that support quick and efficient localizations. Looking from the workforce perspective, globalization will change SaaS by inviting new, global team members to join the workforce. The progress in tools and broadband connection is what makes collaborating with just about everyone, from everywhere, and at any time, possible. Say hi to multi-cultural teams and multi-cultural clients.
Summit 2019 has proved we are about to witness some truly inspiring tech. Technology has revolutionized the way we do business - and the history is repeating itself once again. Except this time around, with SaaS exclusively. Companies are creating new services, and businesses are adopting them open arms. Brace yourself, changes that will shift your SaaS worlds upside down are coming full speed.
Please get in touch if you're interested to learn how Cleanshelf leverages AI, mobile technologies, and global reach to help some of the best companies in the world manage their SaaS spend and cloud subscriptions.
Cleanshelf is the leading SaaS spend optimization solution focused exclusively on tracking, controlling, and benchmarking subscription SaaS applications. Cleanshelf’s cloud technologies help companies save up to 30% on their SaaS spending by automatically identifying unused, underused, or unmanaged licenses and subscriptions.
Headquartered in San Francisco, CA, Cleanshelf serves dozens of clients, including Drawbridge, Revinate, Dynamic Signal, Qumulo, and Service Rocket.